Heinkein
Raising a Toast Without Alcohol: How Heineken Grew Visibility by 78%
- Brand Development
- Food and Beverage (F&B)
About Client
Heineken, a globally renowned brand with 150 years of history, is synonymous with quality and innovation in the beer industry. It boasts a rich heritage and unwavering commitment to delivering premium beer experiences, synonymous with good times and celebration worldwide. Heineken introduced Heineken 0, Heineken introduced Heineken 0, aiming to reinvigorate the category if it could give people more opportunities to drink beer.
Challenge
Heineken launched Heineken 0, a non-alcoholic beer, in the Indian market targeting non-alcoholic drinkers and aiming to establish a presence in dry states like Gujarat. The brand wanted to strategically focus on creating a strong brand presence among the desired audience through targeted marketing and distribution strategies.
Solution
To activate Heineken 0’s presence in India, we conducted sampling campaigns in 30+ cities, distributing over 2.5 million samples. Strategic co-brand alliances bolstered branding, while optimized distribution and cohesive branding strategies, including placements at petrol pumps, ensured uniform visibility. This approach significantly boosted Heineken’s brand visibility and engagement nationwide.
Here's the Result We Achieved!
Major Cities
0
+
Samples Distributed
0
M
Petrol pumps Covered
0
+
Increase in Brand Visibility
0
%
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