Danny’s
From Cafes to Kitchens: The Journey of a B2C Coffee Brand
- Brand Development, Content Marketing
- Food and Beverage (F&B)
About Client
With over 35 years of experience & 17+ cafes, Danny’s Coffee is a prominent Food & Beverage brand in Ahmedabad, cherished for its renowned coffee among college students and teenagers. Established in 1989, Danny’s has built a strong reputation and expanded its product range to cater to evolving tastes and preferences.
Challenge
The brand, initially catering to custom retail requests, identified an opportunity to launch its coffee in the B2C market. However, their current packaging failed to convey the coffee’s quality. They aimed to revamp packaging creatively to attract discerning consumers and enhance product perception, thereby seizing market potential effectively.
Solution
We enhanced Danny’s Coffee’s brand identity, making it more appealing and approachable through improved packaging. This strategy elevated user experience, increased customer satisfaction, and strengthened their competitive edge in the coffee market. We developed four main instant coffee packaging concepts, with over 30+ adaptations for diverse market segments.
Here's the Result We Achieved!
Increase in Sales
0
%
Rating on Amazon
0
Let's Knock Opportunities Together
Brands Are Built Over a Cup of Coffee. 
Chai Works Too!
Our Founders Enjoy Green Tea, Just so You Know.