How does content distribution work?
Once someone said if I have ten hours to cut a tree, “I would spend nine of them, just sharpening my axe.” Similarly, it works with content distribution.
The distribution part comes after the content creation part. The first part is always to create unique, engaging and creative content for your social media.
You need to ask yourself certain questions after the content is created and is good to go.
Where are you going to post?
Is it relevant for your target audience?
Is the platform you are posting upon, appropriate for your target audience?
What should be the format for the content you have created?
What do you think will happen if you start telecasting a commercial sports match on a religious or family channel?
It would simply not work. So just like that, creating good content, but posting it on an irrelevant platform can prove to be disastrous
Distributing your content is the process of sharing it, publishing it, and promoting it. One needs to always promote the content/ concepts before it goes on floor.
Even if you are creating kickass content overlooking the distribution part, it is not going to pay off as it should.
It would be difficult for you to get the expected leads, engagement, interactions and reach if distribution is not done properly.
How to nail Content Distribution :-
1. Use Right Platforms
Distribution of your content via social media is crucial to establishing your brand identity and spreading your content. It doesn’t mean you should run accounts on all major platforms.
Is it really worth using a platform that does not suit your products and isn’t where your audience hangs out?
Here is a breakdown of each platform:
•Facebook:
The audience breakdown for Facebook shows the greatest diversity.
70% of Facebook users check their accounts at least once a day, therefore making it a must have channel for any business.
• Instagram:
The Instagram platform is best suited for young adults (aged 18-29) and brands with a strong visual presence.
Every month, 500 million people log into their Instagram accounts, making it a great platform for keeping people engaged on news or brand promotion.
• Twitter:
An effective way to reach both teens and adults.
• Pinterest:
Especially effective for targeting females, need a strong visual presence.
• LinkedIn:
Suitable for older adults (30-64) with a professional background.
25% of adult internet users, aged between 30-49 use linkedIn, thus making it best for B2B companies, professionals and freelancers.
• Snapchat:
Younger audience (younger than 25), skewing more towards women
2. Reuse Content
Once you’ve chosen which platforms you should use, you’ll also need to decide how to get the most bang for your buck with each piece of content you create.
Content creation is time-consuming and requires a lot of energy. A post that becomes live right when you create it merits more attention than a single post.
Keeping posting frequency in mind also involves the following tips:
• Post different copies each time.
Develop numerous variations that are appropriate and schedule them accordingly.
• Use a variety of visuals.
The header image looks great, but mixing it up with other images from the content would be helpful.
• Change the time.
Data can help you figure out when your users engage with your content the most. Try experimenting with different times and see what happens.
Several studies have been conducted on the most effective posting times, but looking at your own stats will always work best.
• Try different post formats.
ou may want to consider transforming your blog posts into infographics. This is now a totally new piece of content that can be added to your distribution mix.
You are wasting time and money if all your content is new and you forget about the old.When you re-use and optimize content, you give it new life, as well as save money by repurposing.
3. Correct Timing
Is there a specific time when you should post on social media?
The question has been around forever. The new post (or campaign) is the result of hours (or months) of research, brainstorming, writing, editing, and polishing.
Now, it’s finally time to share it with the world. But hold on. What’s the most convenient time?
Will all hours or minutes give the same results according to the algorithm?
No, they won’t.
Here’s a quick summary of best and worst timings and days to post your content :-
Facebook:-
• Hours: Tuesday, Wednesday, and Friday, 9 a.m.–1 p.m.
•Best days: Tuesday, Wednesday, Friday
•Worst day: Saturday
Instagram:
• Best times: Tuesday, Monday, Friday 11 a.m.–2 p.m.
•Worst day: Sunday
•Best day: Tuesday
Twitter:
•Hours: Wednesday 9 a.m.– 3 p.m., Tuesday and Thursday 9–11 a.m
•Best day: Wednesday
•Worst day: Saturday
LinkedIn:
• Hours: Tuesday, Wednesday, and Friday, 9 a.m.–1 p.m.
•Best days: Tuesday, Wednesday, Friday
•Worst day: Saturday
Although the time can vary according to your niche, you need to look into your insights and analysis timing to know at what time your audience is most active.
The success of your content marketing activities is dependent on the dissemination of your material. Developing a good approach will aid in increasing interaction with the material you’ve worked so hard to create.
You will notice positive results if you use a combination of organic and paid techniques, as well as a variety of platforms such as social media, email, and online push.
