Top 5 social media platforms and their relevant usage

Since you are here reading this blog, we believe that you must have figured out your Business Goals, Objectives and Target Audience (TA).

If not, we suggest you read our blog

Now is the time to decide which social media platform your TA is most active on.

Mentioned below is the list of Social Media Platforms & it’s purpose of use:

1. Facebook

facebook

The main purpose of Facebook is to build relationships by creating a community.

Facebook reports over 2.7 billion users aged between 25 to 35, among them 44% are females and 56% are males. With all these facts & figures it’s important to know why do people actually use Facebook, i.e., to stay in touch and stay updated with people’s life.

2. Instagram

instagram

Instagram is one of the fastest-growing platforms, especially amongst the young generation.

Instagram, in the beginning, was all about aesthetic photographs, with time Instagram has been updating features in it’s platform to highlight genuine creators through different mediums like Stories, Reel, IGTV, Guides, and many more.

As a result, this platform works really well for Visual-based businesses, like food, beauty, jewelry, clothes, art, and many more. Instagram is a growing platform, in comparison to Facebook and has less noise.

This means now is the right time to invest in Instagram for enormous growth opportunities.

3. Linkedin

linkdin

LinkedIn is mainly the platform for professionals. It has the distinction of being the most utilized platform for the age group above 40.

LinkedIn is a recommended platform for B2B because it has a narrow focus. It raises a company’s profile, connects with other businesses, and brings up recruitments.

As a result, it is useful for Networking, Lead Generation, as well as Recruitment.

4. Twitter

twitter

Twitter is a perfect platform to build awareness about your brand.

Twitter is all about creating trends. You can stay updated & connected with the world because Twitter is like texting to the entire world.

It is all about making conversations related to your brand. Twitter is the platform where people go for updates, you can learn what people are talking about & be part of that discussion.

5. Youtube

youtube

YouTube is the second biggest social media platform which means more scope of reaching out to your Target Audience.

Being in this industry we all know one thing for sure, video content works better in comparison to posts, because the human brain is more attracted to audio-visual content.

It is a useful tool when it comes to making consumers learn about a product and its usage or when you want to showcase your services and their application.

YouTube is such a huge platform with plenty of benefits, it’s like your content will surely work and reach your TA as long as you educate and provide solutions in unique ways.

Remember it’s not only about being on social media, being on the right social media platform is more important!

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