About Client
ONE.618 is a modern, contemporary workplace design and build specialist. Their core expertise lies in designing offices and residential properties between 500 and 20,000 square feet.
Challenge
Our brief was to establish a fresh brand identity to be created along with a strong social media presence aligning to the brand’s name: One.618. The brand name was derived by being inspired from divine proportion; widely used in designs, photography. Its existence is also witnessed in nature & the brand identity required had to meet the expectations of the brand name.
Solution
We decided to curate a whole new identity for the brand. We chose the red colour as it signifies new beginnings. We created a brand logo for ONE.618 by deepening the mystiques around different elements of interior design.
We created a stunning abstract representation taking the elements of compass surveying, angles and directions. Maintaining the brand identity and theme consistent, we designed a minimal visiting card and office stationery.
