About Client
Alliance Education is an Ahmedabad based 𝑹𝒆𝒏𝒐𝒘𝒏𝒆𝒅 𝑴𝒆𝒏𝒕𝒐𝒓𝒊𝒏𝒈 𝑼𝒕𝒐𝒑𝒊𝒂 for 𝑬𝒏𝒈-𝑺𝑺 (𝑪𝒍𝒂𝒔𝒔 9-10) & all 𝑪𝒐𝒎𝒎𝒆𝒓𝒄𝒆 𝑺𝒖𝒃𝒋ects.(𝑪𝒍𝒂𝒔𝒔 11-12). It is an institution with approximately 500 students. They focus on shaping a child rather than just making them understand the subjects. With innovative ways combined with fun learning, Alliance pushes a child not only to excel in studies but also as a human being in life.
Challenge
Their goal was to increase brand awareness while building a community for students as well as parents through their social media accounts. The idea was to create non-textbook content that would inform viewers outside of books, one that would keep them up to date on current events and help them stay motivated.
Solution
After thorough research of the competitors & the institute’s ideologies, we worked towards creating a strong online presence, mainly through impactful content.
We created brand awareness by sharing content related to general knowledge, current affairs & entertainment. To create more engagement on the page, we suggested the institute create reels & motivate students to create content.
People at Alliance supported us throughout this content creation process. The focus of the posts was more on the content and the design was kept minimal, mainly focusing on the subject matter.
The page not only does help with studies but also motivates people in different areas, such as career, self-development, etc.
